RA Presentation Overview & Audience Analysis

Goals: You will be able to...

• Distinguish differences between analyzing a text and analyzing an advertisement
• Determine the intended audience of an ad by focusing on determiners such as the product, the storyline, and the people in the advertisement
• Determine the specific purpose of the ad by choosing from a list of basic purposes

Warm-up: Analyzing an Argumentative Text vs. Commercial

• What kinds of things did you need to include in your RA essay?
• What kinds of things do you think you should include if you analyze a commercial?

Lesson Materials:

• Lecture PPT
• RA Oral Presentation Assignment Details
• Happy Grad Commercial
• RA Oral Presentation Possible Outline

Homework: Choose your presentation date and topic by filling in the documents below:

1. Oral Presentation Date Sign-up (Class J; Class I) 
2. Oral Presentation Topic Proposal (Class J; Class I)